This figure cost me about $12 at retail, whereas he might range from $13 to $17 at various online retailers. At $12, I actually think this is a particularly good deal. Nothing is broken with the figure and there is no word of any consistent quality control problems across this wave, so the one you buy will most likely be free of problems too. Having faith in that fact is something new to DCUC, and let me tell you, expecting a non-broken figure when you rip through the bubble is a nice feeling. Blue Beetle also exhibits a strong sculpt, clean paint, and a nice articulation model, all of which is at a price that's very competitive to other toys in the 6-7" scale, so I have trouble complaining. Beetle's not a big action figure by any means, but he has a nice weight and is average-sized for a 6" figure, so you're not getting ripped off an the amount of plastic in the package. The accessory may be small, but every little bit helps. The biggest contributor to the perception of value here is that he includes a Collect & Connect figure piece, and when you buy every toy in the wave you can build a huge Atom Smasher, so Blue Beetle provides you with a "free" chunk of another toy. The packaging itself isn't amazing, but it has nice photos, as well as some biography information. Be warned that a lot of people are stealing the C&C pieces and then returning the otherwise new figures to the store, which would definitely severely impact worth.
Value Score: 9 / 10
Summary
9 - Slightly simple, but still attractive design, looks good from all around, extra little details work well, perfect facial expression, good accessory, sculptless crotch is bothersome.
7 - Some clean applications while others aren't great, slop in a few areas, colors were picked correctly, colors don't match across body parts, face looks great, clear goggles!, accessory wasn't left out.
9 - A lot of articulation that all works very well, looks great with sculpt, no loose or broken joints, could be a few more obvious additions to make him more posable.
8 - Great articulation model for play/display, comes with an accessory and holster, C&C piece adds fun, nice packaging, less than famous character, simple design, no action features.
9 - Price is okay, but it could stand to be a hair lower, average-sized figure, includes an accessory, comes with C&C piece, nothing's broken, packaging has some nice elements.
Overall Score: 83 / 100 - This is a Great Toy
Beetle is a really strong entry into the DCUC line that avoids quality control issues, thus standing strong in every important category.
P.S. This could be the figure I'm giving away this month, just leave a comment for a chance to win (if it's the one).
-The Articulated One